Austrian Hockey League logo

Austrian Hockey League logo
Since 2003, the top ice hockey league in Austria has been called the Erste Bank Eishockey Liga as its sponsor has been the Erste Bank brand. In fact, the emblem and the wordmark of the bank dominate the Erste Bank Eishockey Liga logo. The lettering “Eishockey Liga” is much smaller and thinner and is placed below. The only element giving a dynamic sporty feel appears to be the blue trail going around the lettering.
Before the Erste Band purchased the rights for the name, the Austrian Hockey League logo featured a completely different color palette and shape.
Austrian Hockey League logo


The history of the league can be traced as far back as 1923, while it has existed in its current form since 1965.