Arkansas State Red Wolves Logo

Arkansas State Red Wolves logoArkansas State Red Wolves Logo PNG

The brand identity of the ASU, including the Arkansas State Red Wolves logo, is comparatively young.

Meaning and history

Arkansas State Red Wolves Logo history

1993 – 2008

Arkansas State Red Wolves Logo 1993

The team was known as Indians until 2008. As such, the logo portrayed a bit acronym ‘ASU’, written in thin, black letters with a serif font. There were also slight red shadows behind these letters, and a simply drawn head of a Native American was placed inside the hollow space in ‘S’. The word ‘Indians’ was written right below in aggressive, linear letters that resembled paint (or blood).

2008 – 2015

Arkansas State Red Wolves Logo 2008
The 2008 logo depicts the big ‘Red Wolves acronym, written in blocky serif letters. The color was bright red, but with some white and black as outlining. The first letter was moved to the left slightly to accommodate an image of a wolf’s head, colored black and red. It looks exactly like the post-2015 logo. The words ‘Arkansas State’ were also put right below the main wordmark, made from smaller, black letters.

2015 – Today

Arkansas State Red Wolves logo

While the ASU’s athletic program is older than a century, the “Wolves” mascot has been chosen not that long ago, in early 2008. Earlier, the teams’ brand identity was based on the Indian imagery and the “Indians” nickname. However, anyone can see that the “Red Wolves” name alone has a reference to the Native American theme, and if you take a look at the logo, the reference will become even more apparent.

The current Arkansas State Red Wolves logo was introduced on March 13, 2008. The red muzzle on the logo looks more like a mask than the real head of a wolf. In this way, the designers probably wanted to create a link with the university’s previous brand identity.

Arkansas State Red Wolves football

Arkansas State Red Wolves

The university has sponsored a football team for over a century, since 1911. The Red Wolves have compiled six conference championships and one College Division football championship. As of 2019, ASU has won three of the last five Sun Belt conference titles outright.

Arkansas State Red Wolves basketball

Arkansas State Red Wolves Logo

ASU received a bid to play in the National Invitation Tournament in 1987. In 1999, ASU competed in the NCAA Tournament for the first time.

Arkansas State Red Wolves Colors

SCARLETT
PANTONE: PMS 186
HEX COLOR: #CC092F;
RGB: (204,0,51)
CMYK: (2,100,85,6)

BLACK
PANTONE: PMS PROCESS BLACK
HEX COLOR: #000000;
RGB: (0,0,0)
CMYK: (0, 0, 0, 100)

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