Arkansas State Red Wolves Logo

Arkansas State Red Wolves Logo
The brand identity of the ASU, including the Arkansas State Red Wolves logo, is comparatively young.

Meaning and history

Arkansas State Red Wolves Logo history


While the ASU’s athletic program is older than a century, the “Wolves” mascot has been chosen not that long ago, in early 2008. Earlier, the teams’ brand identity was based on the Indian imagery and the “Indians” nickname. However, anyone can see that the “Red Wolves” name alone has a reference to the Native American theme, and if you take a look at the logo, the reference will become even more apparent.
The current Arkansas State Red Wolves logo was introduced on March 13, 2008. The red muzzle on the logo looks more like a mask than the real head of a wolf. In this way, the designers probably wanted to create a link with the university’s previous brand identity.

Arkansas State Red Wolves football

Arkansas State Red Wolves
The university has sponsored a football team for over a century, since 1911. The Red Wolves have compiled six conference championships and one College Division football championship. As of 2019, ASU has won three of the last five Sun Belt conference titles outright.

Arkansas State Red Wolves basketball

Arkansas State Red Wolves Logo
ASU received a bid to play in the National Invitation Tournament in 1987. In 1999, ASU competed in the NCAA Tournament for the first time.