Ardo Logo

Ardo Logo
Ardo is an Italian brand of household appliance manufacturer. It was founded in the 1970s in Fabiano. The brand is a part of Merloni group, which is one of the leaders of the European domestic appliance market.

Meaning and history

The Ardo logo is stylish and confident. It’s dark gray background reflects strength, masculinity and stability.
The custom typeface of the wordmark adds element of unique design to the logo due to execution of “the legs” of the letter “R”.
Logo Ardo


The wordmark on the logo is accompanied by the brand’s emblem and a “Well done” tagline, executed in fine straight sans serif.
The emblem is an open letter “O” with a pointed top. It is executed in light gray, and balanced the logo’s color scheme, making the contrast between white wordmark and gray background smooth.