Razer Logo

razer logo
The logo of the US gaming hardware manufacturing company Razer depicts three snakes in black and acid green.

Meaning and history

razer logo history


Razer was founded in 2005 by Min-Liang Tan and Robert Krakoff. Today, it’s among the world’s largest brands in eSports.

Understanding the symbol

razer symbol
The snake emblem has close links to the name of the company and its first product. So, to explain the Razer logo, we should first understand why the company was named “Razer” and why its first product was “Boomslang.” The answer can be found in one of the interviews with the company co-founder Min-Liang Tan.

Min-Liang Tan explains the emblem

razer emblem
In the interview, Min-Liang Tan mentioned that to begin with, the name “Razer” would have been “Razor” if he hadn’t disabled the spellcheck while preparing the documents for the firm’s incorporation. The problem was that the co-founders were sure the word “Razor” was spelled with “e,” so they just submitted the documents with the incorrect word.
Now, another question arises: why choose the word “razor” at all? What did it represent?
Min-Liang Tan explained that the other co-founder, Robert Krakoff, once had an accident with a razor blade, which was for some reason very memorable. We can only imagine this story as he didn’t go into much detail about it in the interview.
Now, as Min-Liang Tan put it, the company’s first product “looked like it had Logitech mice for lunch,” so they decided to name it the Razer Boomslang (Boomslang is a highly venomous snake from sub-Saharan Africa). While it is rather unusual to name computer mice after snakes, the co-founders considered this a fun way to say their mice were different from a regular computer mouse.
So, the reason for putting snakes on the logo was just to refer to the company’s signature product, the mouse. The bright neon colors were inspired by the Boomslang snake, too.
Min-Liang Tan didn’t explain the reason why they chose three snakes, he just said it was “a story for another day.” Upon comparing the logo with the biohazard symbol, we can assume that possibly the author of the Razer logo was inspired by its circular harmony.

Font

blue razer logo
The unique style of the typeface is provided by the “A,” which has lost its horizontal bar, and the even more unusual “E,” which has lost its vertical bar. Apart from this, the type is pretty common.

Colors

razer
Acid green and black are the colors of the Boomslang snake, which is one of the reasons why they had been chosen for the logo. Also, it’s a pretty bright and memorable combination in itself.