Bose Logo

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Bose LogoBose Logo PNG

Bose is an American brand of sound system manufacturer. It was founded in 1964 by Amar G Bose. Bose is one of the leading audio equipment producing companies in the world, known for its high-quality products and research.

Meaning and history

Bose logo


Named after its founder, today Bose is synonymous with good sound. It is one of the world’s leaders in designing and production of sound systems and accessories.
The Bose logo is modern and stylish, it is considered to be one of the icons of contemporary visual identity design: minimalist and strong.
Logo1 Bose
The Bose logo is modern and vivid, it tells a lot about the company and its values. The brand’s slogan is “Better Sound Through Research”, which is a reflection of the Bose main aim – providing their consumers with the highest quality possible and continuous development in innovations and research.
The Bose logo evokes a sense of reliability and power. It is a bold statement of the company’s stability and energy.

The color

The monochrome palette makes the logo sharp and confident, evoking the sense of power and high technologies.
Black color is a symbol of authority and boldness, in combination with white is adds elegance and sophistication to the logo. White symbolizes purity and transparency in the politics of the company and its values.

The typeface

Logo Bose
The all-caps wordmark in a custom bold typeface is masculine due to the distinct lines of the lettering and dynamic, which is achieved by italicize great the nameplate.
The tails of the letters “B” and “E” reflect the brand’s philosophy of celebrations its heritage and roots and moving forward.
The grotesque wordmark font is close to Helvetica Neue, but looks unique due to elongated lines of the first and the last letters.