Polaris Logo PNG
Polaris is a Russian brand of an international manufacturer of home appliances, founded in Moscow in 1999 by Israeli businessman Joseph Avchuk. The production facilities of the company are based in China. The Polaris brand is owned by international holding Texton Corporation LLC.
Meaning and history
Having been on the market for over 18 years, household appliances Polaris has established itself as a trusted trademark, repeatedly confirming the reputation of a stable business partner with a unique range of all-weather products and versed in the intricacies of the market conditions.
The Polaris logo reflects the brand’s reliability and good reputation in the industry. It is simple and calm, with only wordmark in a modern clear typeface on it. The lettering in a low-case is elegant yet stylish and contemporary.
The company’s main principle is that modern appliances must meet way of human life, his tastes and customs to make life comfortable and give the opportunity to express themselves.
The name
The brand’s name is derived from the Latin name of the guiding star, Polaris, and reflects the concept of the company – to be a leader in its industry.
Polaris, or the North Star or Pole Star, is famous for holding nearly still in the sky while the entire northern sky moves around it. That’s because it’s located nearly at the north celestial pole, the point around which the entire northern sky turns. Polaris marks the way due north.
Color palette
The color palette of the Polaris logo is a great reflection of the brand’s name. Cold blue wordmark on a white background. The combination of colors make the distinct typeface look more confident and clean, showing all the beauty of its geometrical lines.
A blue color is a very popular choice for many companies’ logos, as it symbolizes professionalism and quality. It also creates a sense of security, loyalty, and constant technological development, the main brand’s characteristics.
Polaris develop its appliances in accordance with the latest trends and technological progress to create comfort in its consumers homes.
Font and Color
The smooth and bold Polaris logotype, executed in a rounded sans-serif typeface with straight letter-cuts, has a white polar star inside its “O” as the main element, so all the other letters look neat, laconic, yet elegant due to the softened angles of the contours, balancing the sharp points of the star. The typeface of the capitalized inscription is very similar to such fonts as Corporatus and Roland TB 303.
The calm shade of blue in the Polaris color palette is complemented by white details and background, which add a cold and refreshing feeling, showing at the same time the professional approach of the company and its reliability. Blue is the color, that is most strongly associated with technologies and quality, and this is what the brand values most.
