Polaris Logo

Polaris Logo
Polaris is a Russian brand of an international manufacturer of home appliances, founded in Moscow in 1999 by Israeli businessman Joseph Avchuk. The production facilities of the company are based in China. The Polaris brand is owned by international holding Texton Corporation LLC.

Meaning and history

Having been on the market for over 18 years, household appliances Polaris has established itself as a trusted trademark, repeatedly confirming the reputation of a stable business partner with a unique range of all-weather products and versed in the intricacies of the market conditions.
The Polaris logo reflects the brand’s reliability and good reputation in the industry. It is simple and calm, with only wordmark in a modern clear typeface on it. The lettering in a low-case is elegant yet stylish and contemporary.
Logo Polaris


The company’s main principle is that modern appliances must meet way of human life, his tastes and customs to make life comfortable and give the opportunity to express themselves.

The name

The brand’s name is derived from the Latin name of the guiding star, Polaris, and reflects the concept of the company – to be a leader in its industry.
Polaris, or the North Star or Pole Star, is famous for holding nearly still in the sky while the entire northern sky moves around it. That’s because it’s located nearly at the north celestial pole, the point around which the entire northern sky turns. Polaris marks the way due north.

Color palette

Emblem Polaris
The color palette of the Polaris logo is a great reflection of the brand’s name. Cold blue wordmark on a white background. The combination of colors make the distinct typeface look more confident and clean, showing all the beauty of its geometrical lines.
A blue color is a very popular choice for many companies’ logos, as it symbolizes professionalism and quality. It also creates a sense of security, loyalty, and constant technological development, the main brand’s characteristics.
Polaris develop its appliances in accordance with the latest trends and technological progress to create comfort in its consumers homes.