ArcheAge is a mass online role-playing game, created by XL Games in 2013. It is one of the most popular free-to-play fantasy games, available in multiplayer mode for the Windows operating system.
Meaning and history
The ArcheAge visual identity is fresh and elegant. It evokes a sense of lightness and balance, being kind and welcoming.
The logo is composed of a wordmark with a sophisticated emblem above it. The nameplate with two letters “A” capitalized, is executed in a custom smooth typeface, with both “A” extended and their tails elongated to the left.
The ArcheAge emblem depicts the cake style of the letter “A” enclosed in a white thin circle and placed on a bright green background with a plant pattern.
The green and white color palette of the ArcheAge logo is a reflection of a new life and pure energy, it symbolizes harmony and progress, showing the best sides of the developing company.
The ArcheAge logo evokes a sense of creativity and imagination, representing the game as colorful, interesting and intriguing.
The elegant and modern logo is instantly recognizable and makes the game stand out from the list of competitors, showing its value of quality and design.