American Lung Association Logo

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American Lung Association Logo
American Lung Association is a foundation, whose main profile is research and fights with lung diseases. The organization was established in 1904 and was focused on tuberculosis prevention.

Meaning and history

Logo American Lung Association


The American Lung Association’s visual identity is based on a traditional symbolically for its profile. The logo is composed of a wordmark and an emblem on its left.
The wordmark in all the capital letters is written in a rounded sans serif typeface with bold solid lines. The tagline “Fighting for Air” is written under the nameplate and features smaller and thinner lettering.
The American Lung Association emblem is based on a Cross of Lorraine, just slightly modernized. It is a historical remembrance of a “war” with tuberculosis, which was decided in 1902 on one of the initial Tuberculosis Congresses, which was held in Berlin.
symbol American Lung Association
It was agreed to use this symbol due to the Lorraine representative’s speech about French soldiers going on the battlefield with the Cross of Lorraine flags, and their victories.
The American Lung Association emblem uses a Scarlett red color, which adds energy and power to the logo. The sharp angles of the symbol make it look strong and powerful, while the smooth lettering of the wordmark balances it.