Alpina Logo

Alpina Logo
Alpina is a German auto-tuning company, which was founded in 1965 and is known for its collaboration with BMW Company. The brand is one of the most famous aftermarket-tuning experts in the world.

Meaning and history

Alpina Logo


Alpina is a luxury brand, combining quality and design in everything. Being a branch of the BMW Group, it has a separate visual identity, emphasizing individuality and heritage.
The Alpina logo is composed of a bold and confident wordmark and a bright and classical emblem.
The wordmark in all capital letters is executed in a futuristic sans-serif typeface with strong and clear lines. It shows the brand as powerful and stable.
The Alpina emblem is a white circle with a thick black frame and gray outline, which featured a two-colored coat of arms in the center and the wordmark in the upper part, around the perimeter.
The black frame of the Alpina emblem reflects the brand’s strength and responsibility, while the white color of the inner circle is a representation of purity and loyalty.
The vertically divided into two equal parts coat of arms features red and blue colors, which makes the logo look bright and elegant. The coat of arms from Alpina emblem is a tribute to the brand’s roots and heritage.
The Alpina logo is a traditional example of the German automobile market segment, which is timeless and strong.