ABT Logo

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ABT Logo
In spite of its seeming simplicity, the ABT logo is recognizable and stylish. Its dynamic shape alludes to the industry in which ATB works.

Meaning and history

ATB is a motor racing and auto tuning company headquartered in Kempten im Allgäu, Germany. The company’s roots can be traced back to 1896 when Johann Abt founded a blacksmith‘s shop in Kempten.
In 1950, Johann Abt’s grandson did his first race on the Kempten grass. In 1967, ABT Tuning was founded. In 1978, Volkswagen Golf was introduced, the model due to which ABT became one of the leading car-tuning companies. Since 2011, Hans-Jürgen Abt has run the brand.

Emblem

The logo is simply the three letters forming the company name “ABT.” And yet, the shape of the glyphs and the way they are positioned bear symbolic meaning.
The “A” and the “B” share a bar in common (it is the right diagonal bar of the “A” and the horizontal bar of the “B”). Also, the horizontal bar of the “T” merges with the “B.” As a result, the emblem looks like a road on which auto races are held creating a visual reference to motor racing and auto-tuning.
Logo ABT


On the company’s official website, the ABT logo is given in black over the white background. You can also come across a 3D version featuring various shades of metallic gray.