KPMG is one of the largest accountant-consultancy firms in the world. It was founded in 1987 and today has its subsidiaries in more than 150 countries across the world. The company is one of the Big Four accounting structures.

KPMG Slogan
  • It's time for clarity.

Meaning and history

The name of the company, KPMG, stands for the first letters of its founders’ surnames, Klynveld Peat Marwick Goerdeler. The number 4 appears to be symbolic to the company, which is also a member of the world’s Bid Four.

The KPMG logo is very strict and professional. It was designed in 1998 when the company changed its name to the one we all know today from KPMG Peat Marwick.

The logo is composed of a wordmark, which is placed on the background comprising four vertical rectangles. The wordmark in all-caps is executed in an italicized sans-serif typeface, which boasts straight and confident lines.


The color palette of the KPMG logo is royal blue and white, which is a celebration of a reliable, professional and trustworthy company. Blue is a symbol of authority and stability, while white adds a sense of loyalty and purity.

The four rectangles of the KPMG emblem stand for four names, due to which the company was formed, and for the main firm’s profiles: accountant, audit, tax, a consultancy.

The KPMG logo is modest and simple, yet evokes a sense of trust and confidence in the company, which aim to provide the best quality of services to its clients.