9gag logo

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9gag logo

9gag is a social media platform, which was established in 2008 in Hong-Kong. The main feature of the website is that it allows users to share content from different platforms, and it became popular as the biggest Memes collection on the Internet. Social media has its applications for all the mobile devices, in order to make the use of it easy and convenient for millions of people across the globe.

Meaning and history

The visual identity of the social media platform is all about minimalistic approach and progress. The text-based logo looks strong and confident in the monochrome palette. It has been two major redesigns of the logo, yet it still keeps its unique style and character.
9gag logo history

2008 — 2012

The very first logo of the website was created in 2008 and was composed of a white inscription placed on a black square. The wordmark in all capitals was written in a bold sans-serif typeface, which is very similar to Bebas Neue, modern font with strong thick lines.

2012 — 2017

In 2019 the company decided to change its visual identity and decided to make it as laconic as possible. The stylized “9” digit was drawn in white and placed inside a black square. The lines of the number are straight and contemporary, with many sharp angles. The shape of the digit resembles a hexagon without its left vertical bar.

2017 — Today

The redesign of 2017 brought back the original wordmark, but the typeface was modified and now it is not the white lettering on a black background, but the black inscription on white. It looks powerful and stable, reflecting the innovative platform with millions of fans across the globe.

Font

The wordmark in all capitals is executed in a bold sans-serif typeface, which looks similar to Bebas Neue, but with its tails diagonally cut. The parts of both letters “G” and the horizontal bar of “A” with its vertical bars’ edges, make the logotype unique and instantly recognizable.
The inscription evokes a sense of energy, progress, and movement, it shows a young yet strong and influential platform, that is constantly developing in order to give its users the best experience and service.