Zendesk is an American company, known for its client-support apps and software. The company was established in 2007 and today operates in more than 100 countries across the globe and has more than 100 thousand audiences worldwide.
Meaning and history
2007 – 2016
The original Zendesk logo had nothing in common with the version, created in 2016. It was a light green lowercase inscription placed on the right from an abstract circular emblem executed in the same color palette. The sans-serif lettering had slightly narrowed contours and smooth rounded lines, which balanced the flower-like graphical elements, composed of seven petals and a white heart placed in the center of the composition.
2016 – Today
The Zendesk logo is confident and stylish. It is composed of a wordmark and a brand’s symbol above it.
The Zendesk wordmark in all the lowercase lettering is executed in a simple rounded sans-serif typeface with bold strong lines. The letter “n” of the nameplate is drawn simply as an arch, which adds softness to the distinct and straight lines of the Zendesk emblem.
The Zendesk symbol is a stylized letter “Z”, which consists of four geometrical shapes — two triangles, placed vertically and pointing to the center and two semicircles, placed near the triangles’ basements.
It is a strong and confident emblem, which evokes a sense of stability and professionalism, and the dark green color of the Zendesk logo only adds a stable and strong feeling to it.
The dark green color palette is a reflection of a powerful and energetic brand with its unique philosophy and strong principles. The company, which aims to provide the best service and puts its customers in the center of its value system.