SketchUp Logo

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SketchUp Logo
SketchUp is a software, created by the Last Software company for use in 3D modeling and sculpting. The program was released in 2000 and today it is available in 10 languages and has users all over the world.

Meaning and history

SketchUp Logo history


The SketchUp logo is bright and modern and it perfectly reflects the software’s purpose and functions — a 3D modeling.
The logo is composed of a wordmark with an emblem on its left. The lettering of the wordmark is executed in a bold modern sans-serif typeface with an elongated tail of the letter “K” and the diagonal cuts of the letter lines.
The dark gray color of the nameplate is sometimes switched to black, which creates a good contrast with the software’s red and white emblem.
SketchUp Logo
The SketchUp emblem is an image of a solid red cube, which has three segments cut out of it. The edges form three stairs, with their upper parts colored in white.
The SketchUp logo is simple yet looks powerful and confident. The red, white and black color palette of the software’s visual identity is a reflection of progress and passion, it evokes a sense of creativity and the professionalism of the program.