Zelmer Logo

Zelmer Logo
The Zelmer brand is a leading small home appliances manufacturer in Poland, which was founded in 1937, producing field kitchens and military equipment. The company mainly focused on the Eastern European market (Russia, Ukraine and Slovakia).

Meaning and history

The Zelmer logo is a dark blue wordmark in a custom typeface. All the letter of the nameplate are connected with each other along the bottom line, which makes the central “M” standout. All-lowercase lettering of the logo looks very modern and stylish in its geometry.
Logo Zelmer


The color scheme is a classic combination of blue and white, which is a symbol of stability and loyalty, high quality and brand’s strength.
The brand uses its wide and bold “Z” as an icon when there is a need of using it – on the websites and applications. The lines of the “Z” are sharp clean and contemporary.