Liebherr Logo

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Liebherr Logo
The logo of the Liebherr Group, a Switzerland-based equipment manufacturer, has not changed that much during the company’s more than 70-year history.

Meaning and history

Liebherr Logo history


The Liebherr Group was founded in 1949. While the group has German origins, it has locations in several countries, including Australia, the UK, and the United States, to name just a few. Its original range was based on affordable tower cranes but in the course of time, the brand introduced aircraft parts, commercial chiller displays and freezers, and refrigerators for households.
Since the earliest Liebherr logo was introduced in 1949, it has always featured the name of the company in a rather heavy sans serif typeface. The “weight” of the letters symbolizes the reliability and durability of the products manufactured by Liebherr.
The original wordmark was black on the white background, with average spaces between the glyphs. Later, the glyphs were moved somewhat closer to each other, to make the design more compact.
Liebherr Logo
Eventually, in the current version, the spaces between the letters have grown so small that it slightly damages the legibility. Nevertheless, this approach adds a unique touch and can be interpreted as a symbolic way of emphasizing the quality of the products.
The palette of the Liebherr logo is made up out of several muted shades of blue. The use of the gradient results in a slight 3D effect.