Black Shark Logo

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Black Shark Logo
Black Shark is a brand of smartphones that are designed especially for gamers. The patented system features liquid-cooling, which enables running heavy graphics with maximum performance. The brand’s smartphones are available via its online retail platform. The company has a delivery service available across European countries and the United Kingdom.

Meaning and history

The visual identity of the progressive brand is bright and instantly recognizable. The logo, composed of an emblem and a wordmark, uses a color combination, which makes it stand out in the list of the competitors.
The electric green and black color palette is a reflection of the young and rebellious spirit of the company and its innovative approach to manufacturing smartphones of the new generation. Green is a commonly known symbol of growth and success, which is balanced by black, a symbol of professionalism and expertise.
Black Shark Logo


The emblem of the e-commerce platform is a stylized letter “S”, which is formed of three sharp elements, resembling a sharks fin. Placed on a black background it looks unique and remarkable.

Font

The wordmark in a custom sans-serif typeface is written in all capitals and has its letters “C”, “R” and “S” drawn with many angles.
The thin lines of the letterforms and their distinct and unusual shapes evoke a sense of progressiveness and innovative approach, perfectly reflecting the company’s essence and core.

Review

The Chinese innovative company was established in 2017 and sponsored by Xiaomi, but it is not a part of a huge corporation, it is a separate company, which provides gamers from all over the globe with powerful smartphones, suitable for gaming.
Black Shark Logo1
The company’s website offers two models of the famous phone along with various smart accessories and devices. There is also a lot of information on the innovations and technological characteristics of the product, emphasizing all the advantages and know-how.
The website is available in several languages and offers a worldwide delivery service, along with a secure payment system, which accepts credit cards and PayPal wallets.
The brand has a very good reputation in its industry and is constantly developing, working on improvements and new design, in order to make all their customers completely satisfied and happy.