XDYE Logo

XDYE Logo
The Xdye line was added to the Pull&Bear range in 1998. It focuses on sportier and more technological items. The design was inspired by the icons of 21st-century youth.

Meaning and history

XDYE Logo


The Xdye logo features nothing but the name of the brand inside a rectangle. The letters stick together. Another peculiar feature is that the “D” and “Y” both have a gap. This simple feature makes the design more distinctive and recognizable.
You can also come across other versions. For instance, the one where the word “Xdye” was given in a generic serif type or the one featuring a stylish script with rounded shapes (it was used for the “Vintage Apparel” line).