Wrigley Logo

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Wrigley Logo
Wrigley is the name of an American chewing gum manufacturing company, which was established in 1891 by William Wrigley. Today the company is one of the world’s leaders in its segment and is owned and managed by Mars.

Meaning and history

Wrigley’s visual identity is simple and friendly. Composed of a wordmark with a tagline it looks bright due to its color and welcoming due to its typeface.
The Wrigley wordmark in all capital letters is executed in a bold rounded sans-serif font, which is perfectly balanced and looks nice and confident. The only interesting detail of the inscription and the whole logo — is an arrow-styled tail of the letter “G”.
Wrigley Logo


The arrow, pointing upright, is a symbol of energy and progress, it shows the brand as the one that is constantly moving and values innovation and experiments.
The delicate tagline “A Subsidiary of Mars Incorporated” is written in a thin and light sans-serif typeface. The lettering is very small and is almost not readable, creating an abstract underline of the wordmark.
The light blue color of the Wrigley logo is a reflection of a professional and creative brand, which aims to give its clients only the best. Placed on a white background, the logo evokes a sense of comfort and happiness.