Wonka Logo PNG
What makes the Wonka brand stand out is that it was inspired by a fictional chocolate factory. Hardly a surprise, magic was a prominent theme in the product design.
Meaning and history
The logo of the Wonka brand, as well as its name and the assortment of the offered products, were influenced by the famous mover by Roald Dahl, Charlie and the Chocolate Factory, and the movie, created on its basis. The first several versions of the brand’s badge even contained a portrait of the novel’s main character, and later logos still kept his hat drawn.
The bars were discontinued in 2010 because their sales left much to be desired. The brand was eventually renamed Nestlé Candy Shop. The candies that were previously offered under the Willy Wonka brand were sold in the packages with only a small word “Wonka” in the top left corner, which eventually disappeared.
What is Wonka?
Wonka is the name of the former chocolate brand, owned by the Nestle company. The brand was established at the beginning of the 1970s, and discontinued in 2018., but its name was changed to the Nestle Candy Shop in the middle of the 2010s.
1971 – 1981
The original Wonka logo was introduced in 1971 and featured a black and white composition, with the white stylized portrait of Willy Wonka on the left, underlined by the “Willy” lettering, that was arched, creating a circular shape, and the “Wonka” inscription logo with the “wings” of the “W” elongated and arched to the sides. This badge was in use by the brand until the middle of the 1990s, even though it was accompanied by two other logos.
1980 – 1982
The redesign of 1980 made the graphical emblem the main element of the Wonka visual identity. The roundel from the previous badge was enlarged and refined, with the contours of Willy Wonka’s portrait cleaned up and strengthened, and the name of the brand written along the bottom part of the badge’s circular frame, in a modern rounded sans-serif typeface.
1981 – 1993
In 1981 the logo of the company was redrawn in a sky-blue and white color palette, and for a new geometry. The circular emblem, which became a bit smaller, was now placed inside a solid blue triangle, outlined in a softened white frame, and set above a two-leveled enlarged lettering, which was written in the same style as on the previous badge, but with the characters solid, not outlined.
1993 – 1996
The redesign of 1993 has made the Wonka brand logo more modern and distinctive. The badger was now executed in a black-and-white color palette, with the portrait of Willy Wonka redrawn in more detail. The contoured emblem was now placed right above the bold cursive outlined lettering in the title case. Both elements were set against a plain white background without any framing.
1996 – 1999
The original package showcased the word “Wonka” where the initial “W” “wore” a magician’s hat. The word “Wonka” was white, while the hat was gold. Also, there was the word “bar” in gold below. Both the words featured similar typography. Each of the glyphs looked unique. The artistic curves on the “W,” “K,” “A,” and “R” added a distinctive fairy-tale touch.
1996 – 2008
Another version of the Wonka visual identity was introduced in 1996 and stayed with the company for a decade. The portrait of Dahl’s character was removed from the composition, and only his top hat was left. The hat was drawn in lime-yellow and placed against a solid brown background above the white “W” with an elongated and curled tail of the right bar. The white inscription was acco no bird by the smaller yellow “Bar” in the same fancy and playful typeface.
2008 – 2015
The script on the Wonka logo featured on the chocolate bar grew a little lighter, while the shape of the glyphs still echoed the original wordmark. The violet background supported the “magic” theme.
2015 – 2018
This design sees a departure from the previous character-centric logos, opting for a bold and colorful “Candy Shop” typeface in a swirling candy style with highlights and shadows, giving it a three-dimensional candy-like appearance. The “Nestle” branding is subtly included, indicating corporate ownership. The font choice and styling reflect a sense of fun and sweetness, targeting a youthful audience.
2023 – Today
The redesign of 2023 has brought back the Wonka logo from 2008 but with some refinements. First of all, the shade of purple got brighter and closer to intense pink. Secondly, the amount of curves in the uppercase characters was reduced, creating a more professional and readable visual identity for the brand, and showing it from awls a confident and reliable one.
Font and color
The last Wonka logo, designed in 2008, has its fancy and elegant lettering executed in a custom designer typeface, which has no commercial analogs. The bold outlined letters have their bars elongated and curved, with vertical lines having their bases square and stable.
As for the color palette of the Wonka visual identity, it is composed of purple and white, the colors, which create a bright and fresh look, evoking a friendly feeling. Purple is also known as a symbol of mystery and adventures, which seems to be pretty logical for the brand, created as an honor to the famous literature character.
