Milka Logo

Milka logoMilka Logo PNG

Milka is a Swiss chocolate brand, which was created in 1901. Today the label is a part of Mondelez Group and is one of the most well-known and popular chocolate manufacturers across the world.

Milka slogan
  • Dare to be tender.

  • Tenderness is inside.

  • World-famous, because it is so good.

Meaning and history

Milka Logo history

The company’s roots lead us to Switzerland, where the first chocolate under this name was packaged in the lilac-colored packaging in 1901. However, the logo and lilac cover were trademarked only in 1960.

Since 1990, the products have been produced internationally by the US confectionery company Mondelēz International.

1899 – 2018

Milka Logo 1899

The history of the company has preserved examples of the original packaging. Here, the word “Suchard’s” could be seen in a gold script (it reminded of the Swiss chocolatier Philippe Suchard (1797–1884), whose company became the predecessor of the Milka brand.

The word “Milka” was smaller and black. It featured a different type. The color of the packaging was lilac. Soon, the company adopted a script wordmark where the name of the brand seemed to have been “written” by the flowing milk.

In addition to just looking friendly, this script implied the product was rich in milk.

By the way, the name of the brand was made up of the first letters of two Germany words: “milch” (“milk”) and “kakao“ (“cacao,” “cocoa”).

2018 – Today

Milka logo

Until 2018, the company used only a single version for all markets. In 2018, it introduced a different logo for Germany and Austria.

At first glance, it is the same but if you take a closer look, you will notice the difference. The original dot above the “i” has been replaced by a drop. Another notable distinctive feature of the German Milka logo is the “a” – it has a wider gap.

Cow and mountains

Logo Milka

One of the brand’s symbols has been a purple mallow cow with a bell around her neck. The cow named Lila was first introduced in 1973. Since then, it has appeared in over a hundred TV adverts. The creature belongs to the Simmental race known for its quality milk.

Another important part of the visual brand identity has been the stylized white mountains. They represent the Alps. According to the marketing director of Kraft Foods France Anne-Lise Favet, this combination of visual symbols is supposed to show the consumers that the milk used in the chocolate bars can be traced to farms in the Alps.


The choice of the palette has been as important for the brand identity as the very shape of the Milka logo. The purple is distinctive, understated, and luxurious without being obtrusive. The fact that the candy bar wrappers contain little imagery and lots of purple surfaces only reinforce the role of the color.