Wisconsin Badgers Logo

Wisconsin Badgers LogoWisconsin Badgers Logo PNG

The athletic teams representing the University of Wisconsin–Madison are known as the Wisconsin Badgers.

Meaning and history

Wisconsin Badgers Logo history

The sports division of the University of Wisconsin has a truly intense and outstanding visual identity history, which comprises eight logo versions, created since 1913. Though Wisconsin Badgers have been the members of the NCAA for more than a century, they showed themselves as a constant and confident athletic team, with a value of traditions and roots.

1913 – 1930

Wisconsin Badgers Logo 1913

The very first logo for Wisconsin Badgers was introduced in 1913 and featured a fancy gothic-style “W” with smooth sides and pointed angles, enclosed in. Thick square frame with rounded angles. Both the letter and the frame were executed in red, reflecting the passion and strength of the teams.

1930 – 1936

Wisconsin Badgers Logo 1930

The redesign of 1930 brought a completely different image to the university’s sports division visual identity. It was a detailed but slightly naive monochrome image of a badger, with no additional colors and lettering. The animal looked confident and powerful, showing the character of the Wisconsin Badgers and their willingness to fight and win.

1936 – 1948

Wisconsin Badgers Logo 1936

The badger was redrawn in 1936. Now the animal was moving to the right and had its contours and lines strengthened and thickened. Another element was added to the logo — a white bold “W” in a thin red outline was hidden behind the monochrome badger.

1948 – 1957

Wisconsin Badgers Logo 1948

In 1948 a cartoonish badger replaced the serious and realistic one. Now the funny animal was walking on his two legs wearing a sweater with the bold “W” on it. Another “W” in white and red was placed behind the animal. This was the most vivid and welcoming logo of the teams, created throughout the history of the Badgers.

1957 – 1962

Wisconsin Badgers Logo 1957

The era of minimalist design for Wisconsin Badgers’ visual identity started in 1957 with the simplest and the most modest logo created. It was a clean and straight sans-serif letter “W” executed in Ted and placed on a white background, without any additional elements.

1962 – 1970

Wisconsin Badgers Logo 1962

In 1962 the laconic “W” was placed in a circular frame, which featured the same red color and balances the straight lines and angles of the letter, softening them and adding more contrast to the emblem.

1970 – 1991

Wisconsin Badgers Logo 1970

The style of the “W” was elevated in 1970, by drawing it in a square serif typeface with thick lines and straight cuts. The massive serifs added some power and confidence to the logo look, and the contrast between red and white became more distinct due to the solidness of the letter’s shape.

1991 – Today

Wisconsin Badgers logo

A more modern version of the Wisconsin Badgers logo was adopted in 1991. An extra-bold red “W” with a delicate black shadow has its contours slightly waved on its right side, which created a small arch and adds uniqueness and individuality to the badge.