Wisconsin Badgers Logo

Wisconsin Badgers Logo
The athletic teams representing the University of Wisconsin–Madison are known as the Wisconsin Badgers.

Meaning and history

Wisconsin Badgers Logo history


The Wisconsin Badgers logo that has been in use since 1991 is just a large “W” in bright red (cardinal). The proportions of the letter are distorted to add some motion and dimension. The previous emblem (1970-1990), on the contrary, was a flat one, although it also featured a cardinal “W.”
In the 1962 version, the “W” was given in a thinner type and placed inside a circle. The emblem of 1957 was a large “W” without any circle. The three logos used from 1930 to 1956 featured three different badgers.