WildBrain, formerly known as DHX Media, is a globally recognized powerhouse in children’s entertainment. The company has its roots in content production, distribution, and brand management. WildBrain stands as one of the world’s largest independent owners and producers of children’s content. Its vast portfolio includes both evergreen brands and contemporary hits. The company operates in multiple territories across the globe, with a pronounced presence in North America, Europe, and parts of Asia. Whether it’s through television channels, streaming platforms, or even consumer products, WildBrain’s footprint is evident in various segments of the entertainment industry.
Meaning and history
Founded in 2006, WildBrain, initially known as DHX Media, quickly emerged as a major player in the children’s entertainment arena. Under the strategic leadership of its founders, the company expanded both organically and through acquisitions. Over the years, WildBrain has accumulated an impressive slate of iconic children’s brands, ranging from “Teletubbies” to “Peanuts.” One of the company’s major milestones includes its ventures into the digital space, especially with the launch of its own YouTube network, which has garnered billions of views. As of 2022, WildBrain continues to thrive, maintaining a strong global presence, and is poised for further growth, focusing on both legacy brands and new content development.
What is WildBrain?
WildBrain is a leading global children’s content and brands company. Formerly known as DHX Media, it boasts an extensive library of iconic and contemporary kids’ properties. Founded in 2006, the company specializes in content creation, distribution, and brand management, making it a major influence in children’s entertainment worldwide.
2006 – 2010
This logo embodies a contemporary design language, using a harmonious blend of vibrant orange and muted gray. The letters “dhx” are highlighted in an arresting orange, suggesting innovation and energy, while “media” is portrayed in a subdued gray, implying professionalism and stability. The juxtaposition of these colors conveys a brand that balances creativity with reliability.
2010 – 2019
Drawing attention with its striking blue hue, this variant of the DHX Media logo showcases the brand name with outlined letters. The interconnected design of the characters “dhx” indicates unity and synergy. Floating above is the word “media” in a clean, sans-serif typeface, reinforcing the company’s domain of expertise. The choice of blue conveys trustworthiness and depth in the brand’s identity.
2019 – now
This logo stands out with its playful and whimsical design. Three abstract blue shapes, resembling curious eyes or alien beings, hint at creativity, imagination, and a penchant for the out-of-the-ordinary. Beneath these shapes, the brand name “WildBrain” is penned in a sleek, modern typeface, grounding the design. The light and dark shades of blue, in tandem with the design, capture the essence of wild creativity and innovation.