Walt Disney World Logo

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Walt Disney World Logo
Walt Disney World is one of the most famous entertainment parks across the globe. It was opened in 1971 and includes a few hotels, water parks, and shopping spots. The complex has more than 50 million visitors per year.

Meaning and history

Walt Disney World Logo history


The current Walt Disney World logo is instantly recognizable all over the world. Using the Walt Disney iconic wordmark since 1996, the brand also added a beautiful graphical element to its visual identity in 2005.
The Walt Disney World nameplate uses two different styles of lettering. The first part, “Walt Disney”, is written in the iconic company’s typeface, which is similar to Waltograph, created by Justin Callaghan. The second, “World”, the part is executed in a classic serif font, which is elegant and simple.
The Walt Disney World emblem, placed above the wordmark is composed of light blue curved clouds and a Cinderella Castle with three red flags on its towers. The most well-known of all the Disney symbolic buildings, the Castle looks elegant and sophisticated on the park’s logo.
Walt Disney World Logo
The light blue color palette of the Walt Disney World visual identity evokes a sense of friendliness and kindness, showing the brand as creative, comfortable and loyal.