Komatsu Logo PNG
Komatsu is the brand of a Japanese company, which specializes in the manufacturing of industrial and construction machinery. The company was established in 1921 and today is one of the world’s leaders in its industry.
Meaning and history
Komatsu is a Japanese mechanical engineering company headquartered in Tokyo. For decades Komatsu has been ranked in the Fortune Global 500.The company was founded in 1921, and three years later, Komatsu. In 1924, the first Japanese press machine was produced, and a short time later, Komatsureached a size that allowed it to start manufacturing construction equipment.In 1931, the first agricultural tractor was produced by a Japanese manufacturer.
The Komatsu company took its name from a small town in western Japan, which became its home for many years, until 1951, when the company moved its headquarters to Tokyo.
Today, Komatsu is an international concern with manufacturing plants and sales and service companies located on all continents. Komatsu employs more than50 thousand people. The Komatsu brand is familiar to buyers of mining, construction, forestry, and material handling equipment and machinery without exception.
What is Komatsu?
Komatsu is the name of a Japanese manufacturer of agricultural machinery, which was established in 1921, and by today has grown into one of the most reputable companies in this segment in the world, distributing its vehicles all over the globe.
before 1991
The Komatsu company was named after one of the Japanese cities, yet the mane has a meaning of “small pine tree”. The first visual identity of the brand was based on the company’s name meaning — the abstract image of a tree with a wordmark under it, placed in a square frame with rounded angles.
1991 – Today
The current Komatsu logo was designed in 1991 by Bob Wolf from Wolf Design Partners agency. The company decided to switch to a more minimalist and modern logotype, and they did it brilliantly.
The Komatsu logotype is executed in an extra-bold sans-serif typeface with strong and solid letters. It is intense and perfectly weighted and balanced so that no additional graphics are needed there.
The two most remarkable elements of the Komatsu logo are its letters “A” and “T”. The “A” has no horizontal bar, which adds uniqueness to the lines of the wordmark’s “T”, which is the only letter in the brand’s name, having a horizontal bar.
The right half of the “T” bar is placed above the height of other letters and forms a square, the only element of the nameplate which is elevated.
The Komatsu color palette is based on a royal blue, which looks great on both the white backgrounds of typography materials and websites and the yellow of the company’s machinery.
Font and Color
The heavy and stable sans-serif lettering from the primary Komatsu badge is set in the uppercase of a modern geometric typeface with just one unique element in the “T”, which adds individuality and lightness to the massive inscription. The closest fonts to the one, used in this insignia, are, probably, Presswood JNL Regular, or Ornitons Serial Heavy, but with some modifications of the contours.
As for the color palette of the Komatsu visual identity, it is set in a bright and intense shade of blue which adds a sense of real Inu kitty and security to the brutal and powerful composition, making it look professional and trustworthy, and showing the company from its best sides.
