Hettich Logo

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Hettich Logo
Hettich is a brand of one of the world’s largest manufacturers of furniture fittings. It was founded in Germany in 1939 and today has subsidiaries in 24 countries across the globe. The Hettich Group is entirely family owned.

Meaning and history

Hettich Logo


The Hettich logo is a black wordmark with four parallel lines forming a rectangle above the letter I.
The font used for Hettich logo is Rotis Sans Serif ExtraBold, which is a sans serif font designed by Otl Aicher and published by Linotype.
The four lines are drawn in four different colors – blue, green, yellow and red – and represent four Hettich secrets to success. The secrets are the main brand’s values: awareness of quality, joy of innovating, constant dialogue with the customers and reliability.
The Hettich logo is a great example of brand’s philosophy symbolism shown with minimum details. It is recognizable and modern and what is the most important – it contains the main brand’s message to its consumers.