Viagogo Logo


Viagogo LogoViagogo Logo PNG

Viagogo, an online platform for live sports, music, and entertainment ticket sales, is primarily owned by Madrone Capital Partners, Bessemer Venture Partners, and CEO Eric Baker. As of 2020, it merged with StubHub, creating StubHub Holdings, following the sale of StubHub’s non-North American business to Digital Fuel Capital LLC. Viagogo focuses on secondary ticketing, with offices in New York, London, Switzerland, Ireland, Taiwan, and Utah. The company charges booking fees on ticket prices and service fees from sellers​​​​​​​​.

Meaning and history

The company’s growth led to controversies, including criticism over high fees and allegations of facilitating ticket scalping. Despite these challenges, Viagogo continued to expand globally.

In 2020, Viagogo made a significant move by acquiring StubHub for $4 billion, creating a dominant player in the secondary ticket market. However, this acquisition faced regulatory scrutiny, particularly in the UK, where it was feared the merger would create a near-monopoly. As a result, the Competition & Markets Authority (CMA) intervened, and Viagogo had to sell parts of StubHub’s business outside North America to comply with regulatory demands.


Viagogo Logo

The logo displays a two-segment brand moniker with contrasting color themes: a sophisticated charcoal tint adorns the initial segment, juxtaposed against the latter’s zestful chartreuse vibrancy. Adorned in a sans-serif typeface, the design emanates a sleek, avant-garde aura. This emblem exemplifies a fusion of minimalistic elegance and spirited dynamism, crafting an emblematic visual identity that resonates with the pulsating heartbeat of today’s technology-oriented culture, where freshness and innovation are paramount. It symbolizes a nexus between traditional business acumen and the exuberant pace of the digital era.

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