Vestel Logo

Vestel logoVestel Logo PNG

Vestel is a Turkey-based manufacturer of home and professional appliances. It includes 24 companies (as of 2020) and is part of the Zorlu Holding.

Meaning and history

Vestel logo

In spite of its minimalism, the Vestel logo is memorable and eye-catching enough. It showcases the name of the company in a bright red color that has been scientifically proved to catch people’s attention and have positive associations with energy and optimism.
The glyphs don’t have serifs and combine strokes of various widths, which add a touch of refinement. The two identical “E’s” create a visual rhythm, while the curvy “S” (the only rounded glyph) adds dynamics.