Vestel Logo

Vestel logoVestel Logo PNG

Vestel is a Turkey-based manufacturer of home and professional appliances. It includes 24 companies (as of 2020) and is part of the Zorlu Holding.

Meaning and history

Vestel Logo history

1984 – 1989

Vestel Logo 1984
The first Vestel logo used a long black rectangle with the company’s name written on the right. The letters were big, bold and largely white. On the left side, there were instead three squares of red, green and blue respectively, occupying the whole half of the figure.

1989 – 1993

Vestel Logo 1989
In 1989, they adopted a new font for the wordmark, which they kept using ever since. Here, it was dark grey and without any sort of geometric background. There’s also now a new emblem – a downward triangle with a little serif of sorts sticking out of the left side. It was half red and half grey (like the wordmark).

1993 – 2009

Vestel Logo 1993
The 1993 emblem used the same wordmark, but colored white. This time, it was put on a long red rectangle for background.

2009 – 2015

Vestel Logo 2009
In 2009, the rectangle was redrawn into a trapezoid (a rectangle with a slope on the left side), as well as its black copy behind.

2015 – Today

Vestel logo

In spite of its minimalism, the Vestel logo is memorable and eye-catching enough. It showcases the name of the company in a bright red color that has been scientifically proved to catch people’s attention and have positive associations with energy and optimism.
The glyphs don’t have serifs and combine strokes of various widths, which add a touch of refinement. The two identical “E’s” create a visual rhythm, while the curvy “S” (the only rounded glyph) adds dynamics.