Unity Logo

Unity Logo

Unity is a video-gaming engine, created in 2005 for Mac OS. Today the platform is available for three operating systems: Mac OS, Linux, and Microsoft Windows and has its latest version released in 2020.

Meaning and history

Unity Logo history

The Unity visual identity is strong and modern. Its abstract geometric emblem can be read in many different ways, which makes the logo an interesting puzzle to think about.

The Unity logo is composed of an iconic emblem with a wordmark on its right. The traditional smooth lettering in the lower case is executed in a sans-serif typeface, which is close to both ITC Avant Garde Gothic Demi and Locator Medium with its letter “T” modified. The lettering looks modest yet solid in black color.

The Unity emblem is what makes everyone use their imagination. Composed of several straight black lines on a white background, the emblem resembles a shield or a box in a three-dimensional space.

Unity Logo

If you take a closer look at the company’s symbol, you will see three arrows pointing in three different directions from the center. It represents the company’s progressive thinking and multitasking approach to everything they do.

The monochrome color palette of the Unity visual identity makes the logo look modern and universal for use on different backgrounds. Its bold lines show the company’s strength and confidence, as well as their energy and willingness in moving forward.