United Colors of Benetton Logo

United Colors of Benetton logoUnited Colors of Benetton Logo PNG

The clothing brand United Colors of Benetton belongs to Benetton Group S.r.l., an Italian fashion brand established in 1965.

Meaning and history

United Colors of Benetton Logo history

1969 – 1971

United Colors of Benetton Logo 1969
We should start the history of the United Colors of Benetton logo from the time, when the icon featuring a stylized knitting stitch was added to the word “Benetton” for the first time. Back then, the name of the brand was “Maglierie Benetton.”

1971 – 1989

United Colors of Benetton Logo 1971
In 1971, the word “Maglierie” was removed, while the stitch became black (like the lettering).

1977

United Colors of Benetton Logo 1977
In 1977, a green box appeared in the background.

1989 – 1996

United Colors of Benetton Logo 1989
In 1989, the stitch and the lowercase word “Benetton” were replaced by the new name “United Colors of Benetton.” It could also be seen inside a green box. The emblem was designed by Toscani.

1996 – 2011

United Colors of Benetton Logo 1996
In 1996, the lettering shifted to the top right corner, while the color grew somewhat cooler. This version was developed by Vignelli.

2011 – Today

United Colors of Benetton logo

The 2009 update, which was designed by Pentagram partners Daniel Weil and Michael Bierut, was a pretty subtle one. Now, the United Colors of Benetton logo features the company’s new proprietary typeface (replacing Gill Sans) developed by Joe Finocchiaro. While the difference is hardly noticeable, you can clearly see it in the “R” and “S,” for instance.