UMass Lowell River Hawks Logo

UMass Lowell River Hawks Logo
The athletic logo of the University of Massachusetts Lowell reflects the “Hawks” theme suggested by the nickname.

Meaning and history

UMass Lowell River Hawks Logo history


You can see the side view of a red bird with the blue trim on the current UMass Lowell River Hawks logo. There is a double-line wordmark below the emblem with the words “Umass Lowell” in white on the top and “River Hawks” in blue below.
The previous emblem, which was in use in 2005-2009, alluded to the nickname in an even more literal way. In addition to the hawk, which was now depicted in full height, there were the waves of the river. The lettering looked very much like on the current emblem.