Twisted Tea Logo PNG
Twisted Tea is an alcoholic flavored iced tea that offers a unique blend of tea and various fruit flavors. Twisted Tea is crafted with a blend of brewed tea, natural flavors, and a light amount of alcohol. It uses malt liquor, a kind of beer created from barley, hops, water, and yeast, for its alcohol content. This sets it apart from wine or beer in terms of flavor and alcohol content. It is also quite sweet. There are multiple reasons that made Twisted Tea a popular choice for social gatherings, beach outings, and casual drinking occasions.
Meaning and History
Twisted Tea was first introduced to the market in 2001. Twisted Tea didn’t immediately become well-known at first. Around 2005, though, it started to acquire popularity thanks to marketing and appeal to the younger population. This allowed the brand to expand its product line to include a variety of flavors. Currently, Twisted Tea accounts for 93% of the alcoholic tea market. The brand’s position has remained unchanged for the past 20 years.
What is Twisted Tea?
Boston Beer Company’s Twisted Tea is a hard tea made with malt that has gained popularity for its refreshing taste and unique brаnding. Twisted Tea is one of the main leaders in the alcoholic tea market. Its success reflects broader trends in the beverage industry toward flavored and lower-alcohol options.
1921 – Today
It might be surprising to see a sun as the base for the logo but it creates a very energizing and eye-catching brand image. The brand name is printed right across in dark blue. The inscription has a three-dimensional appearance thanks to the highlights on the letters. It arches to create a dynamic feel. The logo also includes other informational blocks printed in smaller font of the same blue color. They are meant to promote the drink and describe the beverage. The overall design aims to convey a sense of enjoyment, relaxation, and social fun, targeting a youthful and casual audience.
2020 – Today
The company presented a modernized version of the logo in 2020. The sunrays got significantly smaller, so the sun was just peaking from behind the name. The latter features a solid finish as well as slightly bolder strokes. There are no multiple small prints seen in the earlier version. Instead, the brand name is accompanied by the “Hard Iced Tea” line and nothing else. The design is surely very minimalistic. At the same time, the designer was able to preserve the recognizable brand image.
2022 – Today
Another logo version was designed in 2022. It has a lot in common with the one introduced a few years back but it has a lot cleaner and brighter look. The designer made all the letters the same height, creating a smooth, even curve. The “Hard Iced Tea” has been moved between the sun and the brand name. It is surely an interesting twist and take on the well-known logo.
Font and Color
The company uses the same font in all its logo versions. The only difference is that the lines get slightly cleaner, creating a more refined look. One can replicate the inscriptions using fonts such as Neufreit Extra Bold font and Brother 1816 Printed Extra Bold font.
The color palette stayed the same throughout the years. It is a deep blue and bright yellow. The blue color has always been associated with refreshment and coolness, which is in line with iced tea beverages. Meanwhile, yellow is often associated with positivity, energy, and joy. Given that the drink is typically enjoyed at social gatherings and other fun occasions, the choice is right on point.
