TurboTax Logo

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TurboTax Logo
TurboTax is a computer program, created by SoftView company for tax preparation. The software was developed in 1993 in the USA and today is the most popular program in the tax segment, having its versions for all the operational systems.

Meaning and history

TurboTax Logo history


The TurboTax logo is brief and bright, it represents the software, that professionally copes with its main task — income tax preparation.
The logo is composed of a wordmark and an emblem on its right, which is also a brand’s icon and is usually used without any logotype.
The lettering of the nameplate in the lowercase is executed in a classic sans-serif typeface, which is bold and smooth. It evokes a sense of authority and stability, as well as shows the brand as strong and progressive.
The TurboTax emblem is a bold red circle with a white tick on it. It is a celebration of software’s capability and professionalism, as well as passion and energy, which are its developing company’s characteristics.
TurboTax Logo1
The TurboTax logo is laconic but shows everything the client needs to know about the program — it knows what to do, and does it quickly and properly, not leaving any concerns.
The traditional color palette of the software’s visual identity represents the brand’s confidence and stability, its progressive approach and the ability to follow the constantly changing system.