TurboTax Logo

TurboTax LogoTurboTax Logo PNG

TurboTax is a computer program, created by SoftView company for tax preparation. The software was developed in 1993 in the USA and today is the most popular program in the tax segment, having its versions for all the operational systems.

Meaning and history

TurboTax Logo history

2001 – 2013

TurboTax Logo-2001
The initial logo for TurboTax, created in 2001, featured a horizontally stretched red rectangular banner with the bold white logotype on it, a three-dimensional ted shorter with an enlarged white tick, placed above the banner, and a black slanted “Choose Easy” tagline, executed in two thicknesses of the letters.

2013 – 2016

TurboTax Logo-2013
The redesign of 2013 switched the color palette of the TurboTax logo to red, white and blue, and made it modern and flat. The new logotype was written in red, using a smooth contemporary sans-serif typeface for its title case letters. The solid Ted dot with a white tick on it was placed on the right from the inscription, and a delicate blue “Intuit” lettering in the lowercase was set above the logotype, on its left part.

2016 – Today

TurboTax Logo

The TurboTax logo is brief and bright, it represents the software, that professionally copes with its main task — income tax preparation.

The logo is composed of a wordmark and an emblem on its right, which is also a brand’s icon and is usually used without any logotype.

The lettering of the nameplate in the lowercase is executed in a classic sans-serif typeface, which is bold and smooth. It evokes a sense of authority and stability, as well as shows the brand as strong and progressive.

The TurboTax emblem is a bold red circle with a white tick on it. It is a celebration of software’s capability and professionalism, as well as passion and energy, which are its developing company’s characteristics.

TurboTax Logo1

The TurboTax logo is laconic but shows everything the client needs to know about the program — it knows what to do, and does it quickly and properly, not leaving any concerns.

The traditional color palette of the software’s visual identity represents the brand’s confidence and stability, its progressive approach and the ability to follow the constantly changing system.