Tupperware Logo

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Tupperware Logo
Tupperware is an American brand of kitchenware and cooking accessories, which was established in 1942 by Earl Tupper. The company designs manufacture and sells storage containers of plastic and glass along with other items, which are distributed across the globe.

Meaning and history

Tupperware Logo history


The history of the brand’s visual identity can be split into two periods — the versions of the 20th century and the logotype of the 21st century. But they both have one thing in common — the company always designed their logo in a monochrome color palette.

The 1940s — The 2000s

The very first logotype of the band was composed of white handwritten lettering on a black rectangular background. The inscription was executed in a custom bold sans-serif font with slightly naive shapes. All the letters were capitalized and the “T” was enlarged, with its horizontal bar spreading both sides.
In 1974 the outlined logotype appeared. It was a modern example of the visual identity, which kept the color scheme of the previous version. The stylish white outlines inscription with smooth shapes and rounded lines was placed in a black background and created a sense of a labyrinth. It was a remarkable logo, which stayed with the brand for about 29 years.
Logo Tupperware

The 2000s — Today

The new logotype was designed at the beginning of the 2000s. It is a black string inscription in a white background, which is sometimes accompanied by a light yet bright emblem.
The Tupperware emblem is an abstract rounded image, consisting of many lines coming out from the center, with solid circles on them. The emblem resembles a dandelion.
Tupperware Logo
There are two variants of color palette for the current logo of the company – monochrome and fuchsia. Both combinations are elegant and strong, evoking a sense of professionalism, expertise and high quality of the branded products.

Font

The current logotype is executed in a bold sans-serif typeface, which is very similar to Europa Grotesk SH, with its thick lines and solid letters.
The perfectly balanced inscription and its traditional font evoke a sense of power and influence, reflecting the company’s stability and timelessness.

Review

The products of the company, created by Earl Tupper, were not very popular in the 1950s and didn’t sell well at all. So the idea of direct to customer sales came up, with a personal demonstration. Today is one of the world’s leading brands in the segment of kitchenware and storage containers.
Tupperware Emblem
Besides iconic containers, the company also produces cookware, serving items and knives, along with microwave dishes and water filters. Not that long ago the label started producing cosmetics for face, body and hair, perfumes and jewelry, under its sub-brands.
The company also expanded its line of stainless steel cutlery and cooking gadgets, which attract more and more customers across the globe.
In some countries, Tupperware gives a lifetime guarantee on its products, especially on its glass and plastic containers. The products of the company can be bought in kiosks, located in big supermarkets across the globe, and at shopfronts.