Tums Logo PNG
Tums is a brand of drugs, helping to deal with digestion problems, it is composed of sucrose and calcium carbonate. The medicine is produced by GSK, which is one of the most influential pharmaceutical corporations in the world.
Meaning and history
1928 – 1980
Originally, the logo was a collection of blue capital letters. They weren’t uniformly shaped, and there were also thin white cores inside each of them, which mimicked the look of the letters. The wordmark was them put onto a green, brown-striped rectangle for background.
1980 – 2003
The 1980 logo is a simple wordmark of the brand written in big white letters over a dark blue rectangle. The font is exactly as the one they continued to use in their next emblem evolution.
2003 – Today
Tums boasts a bright and modern visual identity, which is instantly recognizable across the world.
The wordmark, placed on a diagonally located oval, features all capital lettering is a bold rounded sans-serif typeface. The lines are smooth and thick, looking great in white on a blue background.
The oval of the Tums emblem is three-dimensional, which resembles a pill. The gradient and glossy blue looks contemporary and evokes a sense of stability and loyalty.
The blue and white color palette of the tums logo represents a reliable and trustworthy brand, which is capable to help people delicately and efficiently.
The badge is modern and bright and looks good on the packaging, making the brand’s products stand out on the shelve. The oval shape of the emblem symbolizes balance, unity, and friendship, creating a kind feeling.