TUI Logo

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TUI logo
TUI is a brand of multinational travel and tourism company, based in Germany. The broad portfolio of the company consists of tour operators, 1,600 travel agencies and online portals, 6 airlines with around 150 aircraft, over 380 hotels and 17 cruise liners in all major holiday destinations around the globe.

Meaning and history

TUI logo history


TUI stands for Touristik Union International and it’s logo symbolizes its “Discover Your Smile” motto.
The TUI logo is made up of the words “World of TUI” along with a symbol depicting a smiling face. It was created by Interbrand design agency.
The iconic TUI logo is based on a very simple yet always perfectly working color palette of red on a white background. It reflects everything the brand stands for across everything it does. The main aim of the company is to bring smiles on people’s faces, giving them their best travel experience and happy moments.