TUI Logo

TUI logoTUI Logo PNG

TUI is a brand of multinational travel and tourism company, based in Germany. The broad portfolio of the company consists of tour operators, 1,600 travel agencies and online portals, 6 airlines with around 150 aircraft, over 380 hotels and 17 cruise liners in all major holiday destinations around the globe.

Meaning and history

TUI logo history

Before 1997

TUI Logo-old
Before changing the name to Tui, the company was called Preussag, and the first two logos were based on this original name. The initial insignia featured a bold black sans-serif lettering in the uppercase set in the right from a stylized minimalist emblem composed of three lines arched to the center and forming a triangular structure.

1997 – 2001

TUI Logo-1997
The redesign of 1997 changed the monochrome color palette to blue on white, removed the graphical part of the logo, and switched the stable and strict sans-serif typeface of the wordmark to a more elegant italicized one. The style was completely changed and the new logo looked more sophisticated and airy.

2001 – 2017

TUI Logo-2001
In 2001 the name of the company was switched to Tui and the new logo was introduced in the same year. It was a Ted and white badge, composed of a rounded sans-serif lettering “World Of Tui” set on the right from a stylized emblem, formed by a smile-arched line with the solid Ted dot above its right end, and a horizontal serif on the left one. This was the stylized “Tui” inscription.

2017 – Today

TUI Logo

TUI stands for Touristik Union International and it’s logo symbolizes its “Discover Your Smile” motto.

The TUI logo is made up of the words “World of TUI” along with a symbol depicting a smiling face. It was created by Interbrand design agency.

The iconic TUI logo is based on a very simple yet always perfectly working color palette of red on a white background. It reflects everything the brand stands for across everything it does. The main aim of the company is to bring smiles on people’s faces, giving them their best travel experience and happy moments.

What is Tui?
Tui is the name of one of the most recognizable European touristic companies, which provide millions of people across the globe with the best deals in flights and hotels in any desirable location.