TRW Logo

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TRW Logo
Neither the name nor the logo of the American company TRW gives a clear indication of the type of product the brand specializes in. And yet, on a metaphoric level, you can perceive that the design creates a dynamic and innovative feel, it looks stylish without being overloaded with details. All these features are beneficial for the brand identity of a company known as a supplier of automotive systems, modules, and components to automotive original equipment manufacturers and related aftermarkets.

Meaning and history

The TRW logo comprises only the letters “TRW” without any pictorial emblem. How did the design forces behind the brand manage to create a unique and meaningful logo in such circumstances?
To begin with, they opted for a dynamic structure. In addition to the italicized font, a well-known way to add some motion, they used gaps in the glyphs, which only reinforce the impression. In spite of the gaps and the italicized type, the sans serif letters look pretty heavy and robust, symbolizing the reliability, power, and durability of the products.
TRW Logo

Colors

The designers behind the TRW logo opted for a combination of white and bright red, which looks eye-catching and attractive. Quite a few researchers have found that red generally is associated with a positive emotional effect.