Tous Logo

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Tous LogoTous is a Spanish jewelry, accessories, and fashion company. It was established by Salvador Tous Blavi and Teresa Ponsa Mas in 1920.

Meaning and history

Tous Logo

While the company does have a wordmark, probably the best known Tous logo is the teddy bear symbol. Its history dates to 1985. It was then that Rosa Oriol, the wife of the founder’s son Salvador, saw a small teddy bear in a shop window during one of her trips. She decided to make a little bear out of gold, which became one of the brand’s best-known products. So, it is only natural that the company uses a teddy bear symbol as one of its main emblems.

There is also a wordmark featuring the word “Tous” in an elegant and friendly sans serif type.