Tous is a renowned jewelry company founded by Salvador Tous Blavi and Teresa Ponsa Mas. It specializes in creating unique and stylish jewelry pieces. With its headquarters in Manresa, Catalonia, Tous operates globally, offering its exquisite collections in numerous countries around the world.
Meaning and history
While the company does have a wordmark, probably the best-known Tous logo is the teddy bear symbol. Its history dates to 1985. It was then that Rosa Oriol, the wife of the founder’s son Salvador, saw a small teddy bear in a shop window during one of her trips. She decided to make a little bear out of gold, which became one of the brand’s best-known products. So, it is only natural that the company uses a teddy bear symbol as one of its main emblems.
There is also a wordmark featuring the word “Tous” in an elegant and friendly sans serif type.
What is Tous?
Tous is a Spanish jewelry and accessories company known for its distinctive bear logo. It offers a wide range of products including jewelry, watches, handbags, and fragrances, with a focus on elegant and contemporary designs.
1920 – 2022
The Tous logo combines a playful black silhouette of a teddy bear on the left with the brand name “TOUS” in a bold, uppercase serif font, creating a whimsical yet sophisticated contrast. The bear, a symbol of the brand’s heritage, adds a touch of charm, while the stark black text against a white background delivers a clean, elegant impression. This distinctive pairing captures the essence of Tous as a jewelry brand that blends familial warmth with timeless luxury.