Stella McCartney Logo

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Stella McCartney Logo
One of the best known English fashion designers, Stella McCartney started her fashion house in 2001 in a joint venture with Gucci Group. She has a joint-venture line with Adidas and worked with Disney to create an Alice in Wonderland-inspired jewelry line.

Meaning and history

Stella McCartney Logo


Like hundreds of other fashion logos, the Stella McCartney logo is nothing but the name of the brand. And yet, it stands out among its competitors.
The reason is the unusual pattern used for the letters. The solid lines have been replaced by black dots over the white background. Interestingly, they look like bullet holes.
The “S” pictogram also features the bullet hole pattern.