The Village is a Russian internet newspaper, which was founded in 2010 with an idea of a city blog. It covers such topics as social life and entertaining, city service and gourmet places in Moscow, St. Petersburg and Kiev.
Meaning and history
The Village logo is a great example of using font as art object. It looks sharp and modern in its color minimalism. The logo is a black wordmark on a white background.
The designers played types as images in order to create a bold visual language of the logo. It’s main sans serif font is complimented by two graphic letters — I and E. They add playfulness and at the same time confidence to the typeface.
Letter E with has an elongated tip, which end forms a point, resembles a smile. Letter I in italics dilutes strict lines of V and L.
The Village logo is bold and contemporary in its elegance and simplicity.