The Sun Logo

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The Sun Logo
The Sun is a British daily tabloid newspaper, founded in 1964. It was aimed to be a broadsheet, but became a tabloid in 1969 after it was purchased by its current owners, Rupert Murdoch’s News International.

Meaning and history

The Sun Logo


The Sun is one of the most recognizable and controversial brands in international media.
The tabloid’s logo has taken no changes for quite a long time. It is bright, due to its red and white color palette, bold, due to its Franklin Gothic Heavy Italicized typeface, and provocative, which fully reflects The Sun as a brand.
Being the most-circulated newspaper in the U.K., The Sun has to have a very bright yet simple logo, as it’s first page always contains a lot of headlines and photographs, the logo has to stand out on any background.