The Independent Logo

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The Independent Logo
The Independent is a British newspaper which was founded in 1986 as a broadsheet and changed to tabloid format in 2003. In 2016 The Independent shifted to a digital-only model. It is a politically independent newspaper.

Meaning and history

The Independent Logo


When the founders of the paper were taking a decision to start a new newspaper in 1986, a variety of names were considered. They needed a title which would reflect the values, ethos and journalism of the new venture, to attract readers and command loyalty, respect and support. The Independent did so.
And it inspired one of the most famous and successful marketing campaigns in media history, with the slogan: “It is. Are you?”
The Independent logo is one of the world’s most recognizable media icons. White eagle holding a newspaper on the red background, the official brand’s logo since 1986, is the work of Matt Willey.
Eagles symbolize awareness, the ability to see from a vantage point that is reserved for a very few.