TekniStore Logo

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TekniStore Logo
TekniStore is a Chinese online retailer of electronic appliances, homeware and funny tire, which was established in 2013 and today operate globally with a worldwide delivery service. The e-store’s catalog features thousands of items in each category available at affordable prices.

Meaning and history

The visual identity of the e-commerce platform, specialized on electronic devices, looks simple and bright. The logo, composed of a wordmark and an emblem, looks energetic and strong.
The color palette of the company uses two main colors in its palette — blue and orange, which represent the dynamic and reliable company, with values of progress and development.
The italicized inscription looks friendly and evokes a sense of progress and movement, while the smooth abstract emblem adds a sense of the high quality of goods and services.
TekniStore Logo1


The three-dimensional emblem is composed of two curved lines, forming a rounded shape with one sharp angle. The upper line is executed in gradient blue, while the lower one is drawn in orange.
For the icon, the company uses the same image, placed on a white square with a thick orange line on the bottom, where the delicate white wordmark is located.

Font

The wordmark of the online retailer’s visual identity is written in a simple sans-serif typeface, which is pretty close to Chantilly Serial Medium font. The “Store” part is written in orange and uses all capital letters, while in the blue “Tekni” only “T” is capitalized.
The nameplate has a medium gray shadow, which makes the letterforms look more solid and strong, and has a thin tagline in gray, using the same typeface, “Great Price & Service”.

Review

The e-commerce platform is specialized mainly on smartphones and small electronic devices, but it also offers a wide range of fashion and homeware items, along with accessories, beauty products, and gardening stuff.
TekniStore Logo
The Chinese retailer guarantees competitive prices and a huge selection of items, which can be delivered to almost any country in the world due to the partnership with the leading shipping service providers.
The website accepts various types of payments, including credit cards and online wallets, such as PayPal and WebMoney, and offers a one-year repair warranty on some of the items.
The online retailer has its mobile app designed for both iOS and Android operating systems, which make the shopping process easier and more pleasant. There is also a perfect 24/7 online customer support service, which will answer all the questions and help you choose the perfect product for your needs.