Ericdress Logo

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Ericdress.com is a global online fashion retailer, which was established in 2012. Today the company, based in China, offers a wide range of women’s clothing and accessories for sale with delivery across the globe. The e-store is known for a huge selection of items and affordable prices.

Meaning and history

Ericdress logo


The text-based visual identity of the global fashion retailer is simple and delicate, yet memorable and instantly recognizable. The company uses two options of the color palette for the logotype, which is both pretty traditional for the industry.
The wordmark, executed with the use of two different typefaces, can be seen in monochrome, with the “Eric” part drawn in fuchsia pink, which is one of the first colors associated with ladies’ wardrobe. Pink also symbolizes love and passion and evokes a sense of a caring company, which aims to provide its customers with the latest trends at affordable prices.
Ericdress Logo
Usually placed in a white background, the e-commerce platform’s logo looks distinct and stylish, representing a confident and serious company, which is also reliable and responsible.

Font

The wordmark in all capitals is composed of two parts — “Eric” and “Dress”, which are placed close to each other, creating a single word. The “Eric” part is executed in a contemporary and stylish Danube Pro, which is a sans-serif typeface with remarkable lines and interesting shapes of the letters.
As for the “Dress” part of the inscription, it uses a more traditional and simple font, which is close to ITC Eras, another sans-serif, but with straight and clean lines, accenting in the company’s professionalism and authority.

Review

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Ericdress is one of many online fashion retailers, offering the latest runway trends at affordable prices. But the e-commerce platform has one unique feature — it has a wide selection of plus-size items, which is definitely a huge advantage.
Besides casual and evening clothing, the e-store’s catalog includes a range of men’s apparel, as well as a big list of wedding outfits, shoes, and accessories.
There is also a constantly updating section of the best deals and discounts, where you can shop for items at less than 10$ and look gorgeous.
The company offers to ship to more than 200 countries across the globe and provides a secure payment service for its customers to feel protected.