Shopify Logo

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Shopify Logo
Shopify is an online platform that provides services to e-commerce businesses. The platform was launched in 2004 in Canada and today it has over 1 million companies across the globe using its services.

Meaning and history

Shopify’s visual identity is simple yet instantly recognizable. Consisting of a wordmark and an emblem, the company’s logo looks calm and professional, evoking a sense of authority and security.
The Shopify wordmark in all the lowercase lettering is executed in a bold italicized sans-serif typeface, which looks strong and friendly. The letters are well-balanced and have clean and neat lines and traditional shapes. The font used for the Shopify logo is Helvetica Neue.
Shopify Logo


The Shopify emblem, which is used also like the company’s icon, is an image of a light green shipping bag with a bold white “S” on it. The calm green color of the Shopify emblem symbolizes comfort and growth, it also evokes a sense of safety and reliability.
The logo, designed in 2006, wasn’t changed until today, as it is a perfect reflection of the company’s values and principles. The Shopify logo represents the service’s main aim — to make e-commerce businesses easy and safe to manage.