Shopify Logo

Shopify LogoShopify Logo PNG

Shopify is an online platform that provides services to e-commerce businesses. The platform was launched in 2004 in Canada and today it has over 1 million companies across the globe using its services.

Meaning and history

Shopify’s visual identity is simple yet instantly recognizable. Consisting of a wordmark and an emblem, the company’s logo looks calm and professional, evoking a sense of authority and security.

The Shopify wordmark in all the lowercase lettering is executed in a bold italicized sans-serif typeface, which looks strong and friendly. The letters are well-balanced and have clean and neat lines and traditional shapes. The font used for the Shopify logo is Helvetica Neue.

Shopify Logo

The Shopify emblem, which is used also like the company’s icon, is an image of a light green shipping bag with a bold white “S” on it. The calm green color of the Shopify emblem symbolizes comfort and growth, it also evokes a sense of safety and reliability.

The logo, designed in 2006, wasn’t changed until today, as it is a perfect reflection of the company’s values and principles. The Shopify logo represents the service’s main aim — to make e-commerce businesses easy and safe to manage.

What is Shopify?
Shopify is an online platform, which offers users from all over the globe cheap and easy-to-use tools for building online stores and e-commerce businesses. The platform was created in Canada in 2006, and today has almost 2 million businesses registered on it.

Font and color

The modest lowercase logotype from the Shopify insignia is set in a bold sans-serif typeface with traditional contours of the letters and cuts of the lines. The font, used for the primary logo of the online platform, is most likely the iconic Myriad Bold Italic.

As for the color palette of the Shopify visual identity, it is also pretty quiet and modest, with the green and white emblem, and solid black logotype. Green is the color of life and growth, which is also often associated with wealth and wellbeing, and this makes sense, as the platform helps people build new businesses and develop them.