iHerb Logo

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iHerb is the world’s most popular online-retailer of vitamins and supplements. The e-store was established in 1996 in the United States. The company’s founder, Ray Faraee, is still the iHerb CEO today.

Today the company is considered to be one of the most reliable and reputable natural products and nutrition goods provider in the world. iHerb has its warehouses in four American states and in South Korea, which makes the delivery process fast and easy.

The company is headquartered in California and has over 2 million followers in its social media pages. The annual revenue of iHerb is around 520 million dollars, which makes the company one of the most successful in its field.

Meaning and history

IHerb is one of the most popular online destinations for those, who care about their health and wellbeing. This platform offers a wide range of vitamins and supplements, along with natural cosmetics and accessories. IHerb sells products from dozens of different brands from all over the world but also has its label of supplements.

The platform is available in 16 languages and accepts more than 80 currencies, offering its customers a choice of almost 40 options of payment, which makes life for most much easier.

What is IHerb?
IHerb is the name of an American online shopping platform, which was established in 2001, and by today has grown into one of the world’s leaders in the health and supplements segment. The website of the company operates all over the globe, serving millions of clients across the globe.

Logo and meaning

The iHerb logo is bright and instantly recognizable. Once created, in 1996, it was only slightly refined throughout the brand’s history.
The logo consists of a wordmark, placed on a green background. The lettering is executed in a bold rounded sans-serif typeface with smooth lines. The font evokes a friendly and kind feeling, showing the brand’s loyalty and love to its customers.

The previous version of the iHerb logo also featured a green leaf, which was removed and is now used as a separate icon for the brand’s website.

iHerb iconThe green and white color palette of the iHerb logo is a representation of the company, which values natural energy and activity. Green is a color of a new life and eternal growth, its use in the logo shows the brand’s value of healthy way of life and its willingness in supporting its clients.

The iHerb logo is a minimalist and modest reflection of the world’s most recognizable vitamins retailer as the company, for which life and nature stand above everything.
The smooth wordmark and the bright color scheme of the iHerb visual identity make the brand look friendly and caring, evoking a sense of trust and loyalty.

Review

iHerb logo

iHerb is an American company attending to customers worldwide since 1996 and ships to over 150 different countries.
iHerb offers a great choice of healthy products such as supplements, vitamins, minerals, herbs and different diet foods.
All iHerb orders are distributed directly from the company’s warehouses in California, Kentucky, Illinois, Pennsylvania and South Korea.
The company delivers orders using DHL express service, which makes the process fast and safe. There are also various offers and deals which offer free or discounted delivery worldwide. As for the USA, the shipping is always free if the order is over 20 USD.

For many people across the globe iHerb is the only source of getting high-quality health products at affordable prices. The iHerb pricing (which is 30-40% lower than other retailers) is explained by the volume of products the company sells.

The iHerb website is easy to navigate and contains all the necessary information on all the products, including customers reviews, which is very helpful. The site has various categories and you can search for the needed product whether by brand or by health condition.

iHerb also offers a wide variety of natural and organic cosmetics and accessories, which are often discounted. The e-store runs different deals and discounted categories, which sometimes offer travel and full size items for less than $5.

Font and Color

The smooth and bold lettering from the primary badge of IHerb is set in a friendly yet confident sans-serif typeface with rounded edges of the bars. The closest fonts to the one, used in the IHerb insignia, are, probably, Fixga Bold and Puck Semi Bold, which look pretty much the same.

As for the color palette of the IHerb visual identity, it is based on an intense shade of green, a color of well-being, growth, and life. Green is also the number one shade associated with nature and ecologically friendly ingredients, which make the core of the IHerb DNA and its values.

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