Technicolor Logo

Technicolor LogoTechnicolor Logo PNG

Technicolor is the name of one of the oldest French communications companies, which was established in 1893 as Thomson SARL. Today the company operates globally, having its subsidiary in the United States, and specializing in animation, filming, and entertainment industries.

What is Technicolor?
Technicolor is the brand name for the processing of motion pictures, which was first introduced in the 1910s and today is used by all major film studios all over the globe. The French brand is being constantly updated and is always one step ahead of all its competitors.

Meaning and history

Technicolor Logo history

1914 – 1936

Technicolor Logo-1914
The Technicolor logo from 1914 featured a simple yet bold and solid black logotype in the uppercase, executed in a confident serif font and placed on a white background. The letters were slightly extended and placed with some space from each other, looking balanced and professional.

1954 – 1971

Technicolor Logo-1954
In 1954 the logo of the company got a graphical part added to the lettering. It was a solid black square with a large white circle on it. Inside the circle, there was a red stylized flower composed of six petals placed around a tiny red dot. The logotype of the brand was written in a black title case and executed in a custom extended typeface with barely visible serifs at the ends of the letter lines.

1971 – 1986

Technicolor Logo-1971
The redesign of 1971 redrawn the Technicolor logotype in a monochrome color palette, enlarging all of the elements and emboldening the lines. The typeface of the inscription was switched to a modern sans-serif with shortened lines of the letters “E” and “C”.

1986 – 1990

Technicolor Logo-1986
In 1986 the Technicolor logo was changed again. This time it was a completely different style. The thin modern inscription in white sans-serif was placed on a plain black badge which was horizontally oriented and its sides arched from the center. The badge looked strong and modern, yet at the same time evoking a sense of timeless elegance.

1990 – 1994

Technicolor Logo-1990Until the 1990s, the visual identity of a French company has always n executed in a monochrome color palette and had a bright red accent in it only once. But starting from 1990, the Technicolor logo has become colorful and dynamic, evoking a smile and sense of friendliness.

1994 – 2010

Technicolor Logo-1994
The redesign of 1994 introduced a new logo for the brand. It was a colorful Film image placed above the massive and extended black wordmark executed in a bold geometric sans-serif typeface. The stable inscription was balanced by the lightness and freshness of the graphical part and its smooth rounded lines.

2010 – Today

Technicolor Logo

The Technicolor logo we all can see today was designed in 2010. It is composed of a light gray wordmark in the lowercase, executed in a simple and clean sans-serif typeface with smooth contours and classic cuts of the letters.

Under the wordmark, there is an emblem, which also plays an underline part for the lettering. The geometric emblem is composed of several colorful rectangles of different heights, which show all the rainbow color palette, reflecting the industry of the company and its specialization.

The emblem also reminds of a sound equalizer, pointing on the creative and progressive approach of the company with a very rich history and intense legacy.

The Technicolor logo is a mix of simplicity and brightness, seriousness and playfulness, confidence, and future-thinking.

It is a brilliant example of a contemporary visual identity design, which uses many colors but doesn’t look overloaded or tasteless.