Bay Area Rapid Transit Logo

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Bay Area Rapid Transit Logo
Bay Area Rapid Transit is a transport system of San Francisco, which serves 6 routes and has about 100 million passengers per year. The system was launched in 1972 is being extended yearly.

Meaning and history

Bay Area Rapid Transit Logo history


The text-based Bay Area Rapid Transit is laconic and modern. Composed of two monograms in different styles, the logo features a beautiful and strong black and blue color palette with a white background.
The Bay Area Rapid Transit wordmark is split into two parts — the lowercase “BA” monogram is the central element of the system’s visual identity.
Executed in a bold sans-serif typeface, the two overlapping letters feature identical shapes but different colors. The “B” is black and the “A” is blue, which represents the reliability and authority of the brand.
Bay Area Rapid Transit Logo
The “BART” abbreviation written in all the capital letters is placed above the monogram and colored black. The traditional sans-serif typeface of the inscription is perfectly balanced and spaced, creating a fresh and crispy look of the logo.
The Bay Area Rapid Transit logo is contemporary and stylish and looks good on any placement due to the simplicity of its shapes and intensity of its colors.