Sunbelt Rentals Logo PNG
Sunbelt Rentals is one of the largest equipment rental companies in North America. Throughout its history, Sunbelt Rentals has focused on providing diverse high-quality equipment and exceptional customer service, which has allowed it to build a strong reputation in the rental industry. The company has been steadily increasing its footprint across the United States by opening new locations and acquiring other rental businesses. It also diversified its inventory to include general equipment, special event rentals, and more specialized machinery.
Meaning and History
Sunbelt Rentals was founded in 1983 in the USA by Brendan O’Meara in Charlotte, North Carolina. The company started with a focus on serving the southern region of the United States and quickly expanded its offerings. Throughout the late 1980s and 1990s, Sunbelt Rentals grew steadily, establishing new branches and expanding its fleet of rental equipment. In 1999, Sunbelt Rentals was acquired by the Ashtead Group, which provided additional resources and capital for further expansion. The company continued to expand aggressively in the 2000s. Sunbelt Rentals operates thousands of locations across the United States and continues to expand its offerings and geographic reach.
What is Sunbelt Rentals?
Sunbelt Rentals is a prominent equipment rental company in the U.S., specializing in providing a wide range of equipment and tools for construction, industrial, and other applications. It is a subsidiary of Ashtead Group plc, a British rental company. Its extensive network of locations and comprehensive range of equipment solidified its position in the market.
1983 – Today
The company logo looks bright and cheery and instantly creates a positive association with the brand. It features thin, diagonal stripes on a green background that add texture and interest. The background has a pleasant green gradient with a darker bottom that allows a white inscription to stand out better. The name is printed in two lines, with a top featuring a bolder and larger font. The star of the emblem is a yellow disk with sharp, angular teeth. It resembles a sun, which is part of the name, and also brings an association with saws and other equipment that has such parts. It even seems that this yellow image with dual meaning has led to the creation of the name.
Font and Color
The company went with natural colors that look friendly and catch the attention with their bright shade. The green has always been associated with growth, while yellow stands for energy and happiness. There is also a neutral white that adds a touch of perfection.
For the name, the company chose a clean, sans-serif typeface with basic stroke. For the “Sunbelt” part it uses a font similar to Compacta Black font or Compressed Black by FontSite Inc.. The “Rentals” line features a font that resembles Eurostile LT Pro Bold Extended #2 font and MicroSquare Bold Extended by FontSite Inc. The simplicity of this font makes the viewer think that it is much easier to simply rent the equipment. Moreover, most equipment brands use similar minimalistic font, which further strengthens the association with the activity of the company.
