Sony Ericsson is a brand of mobile phones, which was created by two companies, Sony and Ericsson, in 2001 and was ceased in 2012. In 2009 the brand was the world’s fourth largest manufacturer of mobile phones.
Meaning and history
The Sony Ericsson logo is futuristic and recognizable. Its space-inspired typeface of the wordmark is accompanied by the famous Liquid Energy symbol.
The brand’s emblem is vibrant and fresh, with its color palette and 3D effect. The sphere is executed in green and silver colors, which resembles of science fiction movies and high technologies.
The Sony Ericsson logo has become iconic in the industry and is considered to be one of the most interesting examples of the logo design in the beginning of XXI century.
What is Sony Ericsson?
Sony Ericsson was a joint venture between Sony and Ericsson that produced mobile phones. It combined Sony’s expertise in consumer electronics with Ericsson’s telecommunications technology. However, the joint venture ended in 2012 and Sony acquired Ericsson’s stake, leading to the establishment of Sony Mobile Communications.